Glasgow computing / IT
ecommerce Marketing Manager
** Please note that we are no longer accepting applications for this position **
About the role:
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An ambitious, confident and ideally commercial eCommerce Marketing Manager is required to maximise sales opportunities within liGo.
1. Acquisition and retention of marketing efforts designed to drive web site traffic and sales. These include paid and natural search, affiliate programs, social media, partnership marketing/content integration programs, email marketing acquisition and retention programs, product data feed driven programs such as Google Base and other media-based business building activities.
2. Managing and merchandising the Company website and Ecommerce store. These activities include visual merchandising, product merchandising, site navigation and shopability, transaction processing, onsite promotion management, updating wholesale department info, designing refresh campaigns for the store, using site analytics to drive decision making.
The challenge in this role is as big as you want it to be - think big!
About liGo
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One of the fastest growing businesses in Glasgow, liGo is the UK’s largest privately owned retailer of cordless telephones. The business was started in 2005 by two experts in web design and online marketing. liGo is a main agent for brands such as Siemens, Panasonic, Philips, Plantronics etc. Sales have doubled each year and the business continues to buck the current economic downturn with good like for like sales growth. Employing a small team of fifteen, liGo is an entrepreneurial business that thrives on fresh ideas and energy from its young multi-cultural workforce. It’s a hands-on business where roles are clearly defined but don’t have boundaries or no-go areas. Over the next three years liGo aims to keep doubling in size adding new product groups and brands to its already expanding stable.
Role profile:
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* Increase Traffic
Maximizing paid/natural search traffic and order conversion, while meeting cost per acquisition targets.
* Customer acquisition plan
Developing and executing an online customer acquisition plan designed to maximize site traffic and sales demand.
* Affiliate Program
Executing effective affiliate programs/publisher management activities to achieve business development goals.
* Analytics
Tracking and measuring online advertising programs; designing test strategies and creative to optimize results.
* Ambitious and driven
liGo is a growing company, doubling in size year on year. Ambition and drive are key attributes for any new staff.
* A confident leader
This role will be filled by an experienced e-commerce sales and marketing manager ideally with a proven track record in B2C on-line sales as well as good general marketing knowledge. The role will be both hands on and strategic, with the focus on marketing and sales but not the technical/programming aspects of eCommerce .
Qualifications
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A proven track record in Online Marketing
Highly commercial outlook
Good systems literacy
Rewards
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Basic salary & package - negotiable
How to apply
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Email a copy of your CV along with a covering letter detailing why you should be considered for this role to sam@ligo-electronics.co.uk.
** Please note that we are no longer accepting applications for this position **
Contact details
Anti spam: Do NOT contact me offering services or anything of a commercial nature.
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